EN Marketing & Transcreation DE Marketing & Transkreation

Your brand voice, carried across languages — not just your words.

A literal translation of a marketing line usually kills the joke, the rhythm, or the pitch; transcreation keeps the intent and rewrites the rest.

from €0.18/word or per project

Get a free quote
A marketing proof sheet marked up with confident red-pencil edits, lit from one side on a desk.

→ Subtitling from €9.00/video minute · Transcription from €1.60/audio minute — scoped and priced separately below.

What it is, and who needs it

Transcreation is for campaign copy, ad headlines, product taglines, brand voice guidelines and anything where tone matters as much as meaning. We rewrite for the target language’s rhythm, idiom and cultural reference points, keeping the intent the client briefs us on rather than the exact sentence structure. This page also covers a genuinely separate, smaller job we’re regularly asked for: subtitling and transcription of video and audio — priced by the minute, not folded into the per-word rate above, so the two jobs never blur into one confusing line.

What's included

Transcreation (per word / per project)

  • Campaign & ad copy
  • Taglines & headlines
  • Brand voice guidelines
  • from €0.18/word or per project

Subtitling & transcription (per minute)

  • Subtitle files (SRT/VTT) for video
  • Transcripts of recorded audio/video
  • Time-coded, ready to embed or upload
  • Subtitling from €9.00/video minute · Transcription from €1.60/audio minute

Who we do this for

Pricing for this service

from €0.18/word or per project · Subtitling from €9.00/video minute · Transcription from €1.60/audio minute

What changes the price: Format (tagline vs full campaign) · Number of language variants needed · Video/audio length and time-coding needs · Turnaround

Full price list →

How it works

  1. 01

    Brief us on tone, audience and intent

  2. 02

    We confirm scope and price in writing

  3. 03

    Transcreated or subtitled, reviewed by a second linguist

  4. 04

    Delivered in your required format (copy doc, SRT/VTT, or both).

We keep the intent. We rewrite the rest.

A transcreated line is judged by whether it lands, not by whether it matches word-for-word — so we brief for tone and audience before we start, check every result against that brief with a second linguist, and tell you plainly if a literal translation would actually serve you better for a given line (sometimes it does).

Frequently asked questions

How is transcreation priced if it's not a straight word count?
By project where the brief is a small set of lines (taglines, headlines), or per word where it's a longer campaign document — we'll tell you which applies before you commit.
Can you subtitle a video without a script?
Yes — we transcribe first (priced per audio minute), then subtitle from that transcript; tell us if you already have a script to skip that step.
Do you handle multiple target languages from one brief?
Yes — brief us once and we'll quote each language variant against the same brief so tone stays consistent across markets.
What if a literal translation actually works better for a specific line?
We'll say so — transcreation is a tool for lines where tone matters, not a house style we apply regardless.

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from €0.14/word + setup from €150 Read more →
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Business & Technical Translation

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Proofreading & Editing

A second, human check on any text — including MTPE.

from €0.045/word Read more →

Brief us on tone and audience — the quote follows the brief.

Get a free quote